Serena Williams

Firm Investment

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 Vogue magazine on August 9, Williams said she would be turning her attention from sports to her family and her venture capital firm, Serena Ventures.

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Williams founded Serena Ventures in 2014 after learning during a JPMorgan Chase conference that less than 2% of all venture capital money goes to women.

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"I realized then and there that someone who looked like me needed to start writing big checks. Sometimes like attracts like," she wrote.

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According to Serena Ventures' website, 53% of the companies in its investment portfolio are founded by women, while 47% are black founders and 12% are Latino founders.

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The firm has invested in more than 60 start-ups and announced in March that it had raised $111 million.

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In February, Tonal announced that Williams would become a brand ambassador as part of its "Strength Made Me" campaign.

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